EXPORT PROMOTION MARKET INTELLIGENCE

Are you serious about doing business in the Middle East, North Africa or Eastern Mediterranean regions?
On behalf of Export Promotion Agencies and individual companies we can undertake marketing research in any of the countries in our region. Our various offices are staffed with experienced researchers who have a comprehensive knowledge of local commercial activities.

Typically, our studies will assist in developing a strategy for market entry and they entail an in-depth collation of market information. This market intelligence can facilitate the decision-making process by answering questions such as:

• Is there a market for our product/service in this country?
• Is our pricing structure competitive?
• Should we export (or not) to this particular market?
• Which is the best way to deliver our product/service to the market?

Our study can encompass a wide range of tasks including, but not limited to the following:

• A brief background overview of the market to confirm whether a more in-depth study is worthwhile. This will encompass trade statistics, competition, industry standards, existing pricing structures, etc.
• The identification of potential business partners (distributors, agents, etc.) and contacts with them regarding our client’s product details.
• Personal meetings with interested parties to obtain data on their commercial status and structure, financial and operational resources, other trade partners, etc.
• Making initial appointments between interested parties and our client executives. Our project manager involved in the study will participate in these meetings if requested. This is important if there are potential language/cultural difficulties.

If you are thinking of entering a new export market or are contemplating investing more resources into a current one, make sure you have all the key information needed to make the right decision. Call us.

Do you want to travel somewhere in these regions for appointments with selected distributors who meet your requirement profile and have already indicated that they have a serious interest in your company? Then our matchmaking programme is ideal for you: we identify, approach and select potential distributors and organise a complete round of visits, including travel plans and booking overnight hotel stays. We pick you up from the airport and accompany you (if required) during your meetings.

We have undertaken work for a number of Export Promotion Agencies and Export Banks including:

• ECGA, Oman
• ASEI, Indonesia
• Eximbank, Malaysia
• Cyprus Chamber of Commerce and Industry
• EGF, Iran
• ECICS, Singapore
• HKECIC, Hong Kong
• SMAEX, Morocco
• Islamic Development Bank, Saudi Arabia